Click here for part-4, the next thing you need to do is to
write a sales copy.
A sales copy (you can call it a sales letter, a sales pitch or whatever) is a document whose contents are put together for one single reason…To Take Action. That action can be to pay money, to sign up for free information via email, to pick up your phone and reserve a seat for a seminar or whatever you require.
Let me show you an example. Go to: www.footballandcash.com
And you will
see a short copy. That sales copy has only one aim. That aim is to get you to
sign up for a free report via email. It is a very important skill, so do all
you can to learn it. If you master it, you can literarily make money out of thin
air. You can use it to Sell Almost Anything To Anybody on the Internet.
Let me give you a quick tip about sales letter writing.
The headline is the most important aspect. You need to get people to read what your website is about within 5 seconds. These days, people don’t have time to waste on one website. There is facebook, youtube, twitter and the rest taking the attention of people away so you have to hook them right away. That is the job of the headline.
Take a look at this website: www.woothatgirl.com/thank_you.htm
and you will see a sales letter asking you to buy in action.
You need to put that together for your own information product. If you can’t, you can hire a top copywriter to do it for you. I can recommend one or two for you. Don’t bother asking me to do it for you because I don’t have the time.
You need to get traffic to your website. That is you need to attract people to come to your website. If people do not come to your website, your business is dead. If people do not come to your webiste, no one will read your sales letter and… No One Will Buy Your Products.
So you need to go out there and promote using both free and paid techniques. You need to do some basic search engine optimization so google can send traffic to you. You need to buy google ads, you need to know how to get traffic from facebook, youtube, article directories, forums etc. Start learning these things. Without traffic, your website is doomed. What’s next?
Build A List… And Follow Up on Them.
This is very important. Have you been to a website where you are asked to put down your email address? I’m sure you have. There is a reason for it. They want to follow up on you.
As a smart marketer, you don’t have to go out every time to look for fresh traffic. You can
always sell to your existing traffic. You can only do this if you “capture” their details.
How will you do that? Simple. Use an autoresponder. Go to: www.getresponse.com and sign up for a free version. Learn more about it. There are loads of tutorials on that website.
So that is it. I have put together what you need to get started online. Once
you get the basics right and you begin to make money, you can start experimenting
with more complex projects.
So what are you waiting for? Go out there and do it. I’m not better than you. If I can do it, you can do it as well.
So what are you waiting for? Go out there and do it. I’m not better than you. If I can do it, you can do it as well.
Hit me on
the comment box for any questions or suggestions, I will surely respond in due
time.
